Starch rating

Starch rating
рекл. рейтинг "Старч и ассосиэйтс"* (система рейтинга рекламы, построенная на основе оценки притягательной силы рекламных объявлений; для составления рейтинга ежегодно проводится опрос читателей журналов, газет и т. п., с целью определения количества лиц увидевших и запомнивших определенное рекламное объявление)
See:

Англо-русский экономический словарь.

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